Is Your Company At A Crossroads?
Company A is a successful Canadian manufacturer. Its deep product expertise has enabled it to build a strong market position in North America. But how can it become more than a one-product company?
Company B is a long-established provider of goods and services to the construction industry. But the founder has recently retired, and his kids lack any basic understanding of strategy. Or of sound management, for that matter.
Company C is feeling increasingly pressed by new competitors and emerging technologies. They know they need an infusion of new ideas and processes, but don’t know where to turn for help.
What do all these firms have in common? They’re all successful, skilled business competitors. But they’re at a crossroads. To succeed in a highly competitive future, they have to develop new perspectives and learn new skills. Because the strengths that got them where they are now won’t take them where they need to go.
We hear so much about “disruption” today. But most companies today face a different problem: They’ve come to a crossroads. A crossroad is not a crisis; it’s an opportunity with strings attached. Companies that hit a crossroads can continue to shuffle on the same way they always have – or they can opt for newer, better futures by changing direction.
Change isn’t hard, but it’s a formal process that demands discipline. Successful change requires a credible leader, well articulated goals, an action plan, open and ongoing communications, and selected metrics to ensure you’re headed in the right direction.
We all know of change projects that failed miserably. Often, they are sabotaged by colleagues who don’t understand the change or why it’s necessary. But studies indicate that new initiatives that start with the proper research and follow frameworks such as the above are very likely to succeed. More to the point, they’re essential to the health of any organization.
At Re:Ignite, we understand the need for change and the change process. If your company is at a crossroads (and most are these days), let us help you explore your options and set a new course.
We can play a big role or a small one. Our principals can help you:
- Assess the viability of new opportunities, markets and products
- Survey your customers’ real needs and pain points
- Create a change plan and/or a road map for getting there
- Develop a culture of positive change throughout your organization
- Establish and/or manage your ongoing communications plan
- Lead or assist with new product/service design
- Assist with marketing new products or services
- Devise metrics for tracking the success of your change initiative
- Assist with new product launch
- Plan your organization’s Change Celebration (Every journey should end with a party!)
What’s your crossroads? How can we help?
Take a step in the right direction by emailing firstname.lastname@example.org
How can we help you?
Contact us for a free, confidential conversation on growth, new directions and business transformation.