Chief Innovation Strategist
Yasmin has a long track record as a leader, innovator and growth catalyst. She helps organizations large and small accelerate next-level growth and innovation, at every stage of the business life cycle.
She has applied her combined expertise in business leadership, organization development, innovation and marketing to design new and reinvent existing enterprises, products, services; acquire new customers, channel partners and affiliates; cultivate cultures of action learning and innovation; and, engage strategic funding partners and investors.
Her clients include established market leaders such as Vale and Aecon, IBM, Nortel, PC Financial, Ernst & Young, Cap Gemini and TELUS, and ambitious startups and SMEs such as Lendified, Wine Online and Blackstone. This includes:
- IBM Canada: B2B and B2C marketing and business transformation
- PC Financial: Launch Team. Built innovation and trust in this unique joint venture.
- Ernst & Young, Cap Gemini: Accelerated Solutions in Design Environment
- Telus: Founding Transformation Team
- Lendified: Launch Design and Development-Marketing Team.
To follow her lifelong passion for making a meaningful difference, Yasmin founded RSI (Rethink Sustainability Initiatives), a Toronto-based NFP that partners with thought leaders, innovators and organizations to advance the sustainability and resiliency of businesses, institutions and communities into the future.
Outside of work Yasmin enjoys mountain trekking in New Mexico, fine art painting, exploring new adventures, and quality time with family and friends.
The Re:Ignite Team
How can we help you?
Contact us for a free, confidential conversation on growth, new directions and business transformation.